AdSense Site Status Labels Explained | Generated by AI
Question: What do the AdSense site status labels (Getting ready / Ready / Requires review / Needs attention) mean?
Answer: This is Google AdSense’s site-review pipeline — every domain you add goes through this state machine before it can serve ads.
- Getting ready — Google’s crawler + policy checks are running. Normal wait is a few days, worst case 2-4 weeks. Nothing to do, just wait.
- Ready — Site passed review, ads are live/eligible. You’re not done though — ongoing policy compliance is checked continuously (this isn’t a one-time gate).
- Requires review — Either never submitted for review, or was previously ready/active but went inactive (no traffic, site down, etc.) long enough that Google pulled it back to unreviewed. You manually click “Request review” to re-trigger the check.
- Needs attention — Failed policy check. Something concrete is wrong (thin content, prohibited content, insufficient original content, navigation issues, etc.) — check Policy Center on that site for the specific violation, fix it, it auto-rechecks.
Typical flow: Requires review → Getting ready → Ready, with Needs attention as the branch when something’s flagged, and sites can fall back to Requires review if traffic drops to zero for too long.
References: