Avery Dennison Global Innovation Leader | Generated by AI
I’ll search for comprehensive information about Avery Dennison to give you a thorough introduction.## Avery Dennison: Comprehensive Company Overview
Avery Dennison Corporation is an American multinational manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and specialty medical products. The company describes itself as a materials science and digital identification solutions provider that bridges the physical and digital worlds.
Key Statistics
- Founded: 1935 by Ray Stanton (“Stan”) Avery
- Headquarters: Mentor, Ohio
- Employees: Approximately 35,000 worldwide
- Global Reach: Operations in over 50 countries, with 180+ locations
- Revenue: $8.4 billion (2023)
- Fortune 500 Ranking: #421 on the 2023 Fortune 500 list
- Stock Symbol: AVY (NYSE)
Historical Background
The company has a rich heritage spanning nearly 90 years. Stan Avery invented the world’s first self-adhesive label in 1935 as a merchandising solution, founding Avery Adhesives in Los Angeles. The Dennison Manufacturing Company, founded in 1844 by Andrew Dennison and his son Aaron, started as a jewelry and watch-box manufacturer before evolving into an industrial enterprise.
The modern company formed in 1990 when Avery International merged with Dennison Manufacturing to create Avery Dennison. Notably, in 2013, the company sold its Office and Consumer Products division (the familiar Avery-branded labels and office supplies consumers know) to CCL Industries, though it retained its full corporate name, history, and logo.
Core Business Segments
1. Materials Group
- Pressure-sensitive label materials (papers, plastic films, metal foils)
- Performance tapes and adhesive-based products
- Graphics and reflective products for architectural, commercial signage, and digital printing
- Reflective films for traffic and safety applications
- Brands include Fasson, JAC, Mactac, and Avery Dennison
2. Solutions Group
- Apparel branding labels, tags, and embellishments
- RFID (Radio-Frequency Identification) inlays and tags for retail and supply chain
- Barcode labels, tickets, and tracking systems
- Price management systems
- Brand protection and security solutions
Industries Served
Avery Dennison’s products touch nearly every major industry:
- Retail apparel and general retail
- Food and grocery
- E-commerce and logistics
- Pharmaceuticals and healthcare
- Home and personal care
- Automotive
- Construction
Technology Leadership
The company has become a major player in RFID technology, which represents a significant growth area. Recent initiatives include a partnership with Kroger to deploy item-level RFID across 2,200 bakery departments by October 2026, providing real-time inventory visibility and freshness tracking. The company recently unveiled the AD Burst UX, featuring NXP Semiconductors’ new UCODE X RFID chip.
Sustainability Focus
Avery Dennison emphasizes sustainability and circularity, working toward 2025 sustainability goals. The company has received recognition for innovations in recyclable RFID labels, sustainable pressure-sensitive materials, and PET recycling technology. They’ve also published research on food waste, identifying it as a $540 billion opportunity for the retail supply chain.
Strategic Acquisitions
The company has grown through strategic acquisitions:
- 2007: Acquired Paxar (retail supply chain identification systems)
- 2016: Acquired Mactac (European business) and Ink Mill Corporation
- 2016: Invested in PragmatIC for intelligent packaging expansion
Market Position
As a Fortune 500 company operating globally since establishing its first overseas subsidiary in the Netherlands in 1955, Avery Dennison is recognized as an industry leader in materials science and labeling solutions. The company’s tagline “Making Possible™” reflects its mission to enable branding, information management, supply chain efficiency, and connectivity between brands and consumers through innovative materials and digital solutions.