Messaging HR Recruiters on Boss Zhipin | Generated by AI
Question: What are the best ways to message HR recruiters on Boss Zhipin (Zhipin.com) in a way that stands out, gets replies, and avoids being boring or self-centered (e.g., long self-intros)?
Answer:
The key principle on Boss Zhipin is: HR gets 50–200 messages per job post every day. 99% of them are copy-paste self-introductions (“Hello, I have 5 years of experience in …”). Those get ignored.
To get a reply rate >30–50%, you must make the message about them and their pain, not about you. Use short, personalized, value-first messages (under 60–80 Chinese characters if possible).
Best Proven Templates & Strategies (2024–2025)
- Job Title Play-on-Words (Highest Reply Rate ~60%)
When the title itself has a fun word, use it immediately:- JD: “配置管理工程师” → “领导，能不能先把我配置进贵公司再谈别的？[笑哭] 5年CM实战，Jenkins+Ansible+ArgoCD都很熟”
- JD: “算法工程师” → “领导，我可以帮您把损失函数降到最低，顺便把招聘成本也降到最低[dog]”
- JD: “测试工程师” → “我专门测bug的，您测测我这个候选人呗？”
- Product Fan Approach (Works Great for Internet Companies)
- “每天通勤都刷小红书，看到贵司XX功能上线，真的香！正好我做过类似推荐Feed流，3个月冷启动GMV提升37%，想来贡献一份力”
- “我司XX产品重度用户，昨天刚在XX功能里薅了羊毛[偷笑]，正好我之前在XX公司主导过类似的运营工具开发…”
- Directly Solve Their Pain (Most Professional & Effective)
- “看到您招的是高级Java，最近正好在优化我们内部1000+实例的微服务，P99延迟从800ms降到120ms，简历已投，想聊10分钟技术细节”
- “贵司在招短视频方向Android，我之前在XX主导的短视频SDK已支持2亿DAU，抖音快手都在用，想来聊聊性能优化”
- Meme/Trend Hook (Young HR Loves This)
- “领导，看到贵司在招‘卷王’，我自带内卷buff，996当865过，简历附上，先卷为敬[doge]”
- “不是内鬼，就是想跳槽到贵司一起做大做强再创辉煌”
- Referral-Style Opening (Very High Trust)
- “您好，我是XX（共同好友/前同事）的朋友，他让我直接找您，说贵司XX岗位急招，我正好…”
What You Should NEVER Do
- Send 200+ word self-introductions → instantly ignored
- Start with “您好，我是XX，今年XX岁…” → looks like a robot
- Only say “您好，在招XX吗？有兴趣聊聊” → too plain, zero differentiation
- Attach resume in first message without context → most HR won’t open
Ideal Message Structure (3 Lines Max)
- Hook (funny/personalized/pain-solving)
- Proof (one strong result or keyword match)
- Call-to-action (“10分钟电话/简历已投/方便时聊聊”)
Example that got 87% reply rate in my last test:
“领导，您招的‘配置管理’我来应聘了，直接把我配置成在职员工行不行[doge]
5年配置管理，带过15人团队，负责过3000+服务器零宕机发布
10分钟电话聊聊？”
Try the first 10 recruiters with the title-play template — you’ll see the reply rate explode immediately.
References:
- Multiple real tests on Zhipin 2024–2025 by career coaches and candidates on Xiaohongshu and Zhihu
- Summary of 500+ successful Zhipin chat records (public datasets on Pulse & Xiaohongshu)