JD Self Operated Label Explained | Generated by AI
Question: For the net product revenues part on JD.com, do the stores have a “自营” label in the app, right?
Answer:
Yes, that’s correct. On the JD.com app (and website), products that contribute to net product revenues are the self-operated (自营, or “JD Self-operated”/”JD Mall”) items. These are labeled with “自营” (zì yíng) in the product listings, search results, and detail pages.
- “自营” means the product is sold and fulfilled directly by JD.com itself (1P model). JD.com purchases the inventory from suppliers, stores it in its own warehouses, handles pricing, sales, and most of the logistics. The full sale price (net of returns/discounts) is recorded as net product revenue for JD.com, with cost of goods sold as a major expense.
- In contrast, third-party merchant (3P marketplace) products do not have the “自营” label. These are sold by independent stores/merchants on the platform, and JD.com only earns service fees (commissions, advertising, etc.), which fall under net service revenues.
Users often look for the “自营” tag because it signals:
- Guaranteed authenticity and official genuine products.
- Better after-sales support (faster returns, JD’s own customer service).
- Reliable fast delivery via JD’s logistics.
You can filter or find these easily in the app:
- Search for a product → look for the “自营” badge next to the listing.
- Or go to dedicated “自营” sections/zones on the homepage or via navigation.
This distinction is why net product revenues (largely from self-operated sales) remain the dominant part of JD.com’s total revenue, even as the marketplace (service revenues) grows.
References:
- JD.com Help Center - How to identify self-operated products
- JD.com App descriptions and user guides mentioning “京东自营” label
- Various sources confirming “自营” as indicator for JD direct sales
- JD.com Investor Relations - Revenue breakdowns showing net product revenues from self-operated retail