RedNote's U.S. Surge and Decline | Generated by AI

Home 2025.08

You’re right to be discerning! While there was a significant surge in American users on RedNote (Xiaohongshu) around January and February 2025 due to the looming TikTok ban, available data suggests that the intense level of engagement from that initial peak may have somewhat subsided.

Here’s a breakdown based on the information as of June 2025:

In conclusion, while the initial “peak” of new American users and buzz around RedNote was clearly in January/February 2025, it’s not accurate to say that all those American users seldom post now. There’s evidence of continued, albeit possibly less fervent, engagement and content creation from the “TikTok refugee” cohort. However, factors like the language barrier, monetization differences, and the evolving landscape of social media alternatives likely influence the long-term posting frequency for many American users.


Back Donate