Why ChatGPT Plus Should Charge by Token Usage

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ChatGPT Plus should transition to a flexible pricing model based on token usage rather than a fixed \$20 monthly fee.

Proposal: Token-Based Pricing Model

  1. GPT-4 API charges \$2.50 per 1M input tokens and \$10 per 1M output tokens. A similar usage-based model would be ideal for ChatGPT Plus users.
  2. To overcome the limitations of iOS fixed-price subscriptions, OpenAI could implement a wallet system.
  3. Users would deposit funds (e.g., \$20), with token usage deducted either in real-time or daily. A minimum balance (e.g., \$10) would be required to maintain uninterrupted service.

Benefits:

With 300 million weekly users, shifting to this model could attract more subscribers. Based on a projected \$11.6 billion revenue, around 48.33 million users are likely on the current \$20/month plan.

This flexible pricing approach would offer a fairer, more customized experience for users.


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