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Top 30 Strongest Brands in Hong Kong (Kantar BrandZ 2024)

Based on the 2024 Kantar BrandZ report, which ranks brands by equity, cultural relevance, and demand power from consumer insights, here’s the full top 30 list. It reflects Hong Kong’s digital-savvy consumers favoring apps, finance, and travel.

Rank Brand Category
1 Yuu Lifestyle Apps
2 Cathay Pacific Airlines
3 Octopus Payment Networks
4 HSBC Banking
5 MTR Mobile Lifestyle Apps
6 McDonald’s Casual Dining
7 Hang Seng Bank Banking
8 Visa Payment Networks
9 AIA Insurance
10 SmarTone Communications Providers
11 Foodpanda Lifestyle Apps
12 HK Express Airlines
13 Bank of China Banking
14 Alipay Payment Networks
15 CSL Communications Providers
16 Manulife Insurance
17 OpenRice Lifestyle Apps
18 Hong Kong Airlines Airlines
19 Mastercard Payment Networks
20 Shiseido Female Beauty and Skincare
21 Café De Coral Casual Dining
22 China Mobile Communications Providers
23 The Peninsula Hotels
24 Deliveroo Lifestyle Apps
25 Standard Chartered Banking
26 SK-II Female Beauty and Skincare
27 HSBC Life Insurance
28 3 Communications Providers
29 Four Seasons Hotels
30 Chanel Luxury Goods

Lifestyle apps dominate the top spots, underscoring Hong Kong’s mobile-first culture, while banking and payments remain staples.

Yuu dominates Kantar’s BrandZ Hong Kong ranking


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