沃尔玛与亚马逊桌面端用户体验对比 | AI生成和翻译
Question: Compare the Walmart website and Amazon website experience on desktop.
Answer:
Here is a comparison of the desktop website user experience (UX) for Walmart.com and Amazon.com, based on recent analyses, reviews, and user feedback as of 2025-2026.
Overall Winner
Amazon.com generally provides a superior desktop experience in most areas, particularly for speed, polish, personalization, and ease of use. Walmart.com has improved significantly in recent years but is still often described as feeling less refined or slightly slower/clunkier.
Key Comparison Areas
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Navigation and Layout
Amazon offers smoother, more intuitive navigation with better-organized categories, smarter filters, and a cleaner overall layout.
Walmart’s navigation is functional and easy to understand but feels less polished and sometimes outdated compared to Amazon. -
Search Functionality
Amazon’s search is more powerful, with excellent predictive suggestions, relevant results, and advanced refinement options (department filters, sorting, etc.).
Walmart’s search works well for basic needs but provides fewer refinements and occasionally less accurate or comprehensive results. -
Page Load Speed and Performance
Both sites are generally fast due to ongoing optimizations, but multiple sources note that Walmart.com can feel delayed or slower in practice (e.g., during heavy page loads or complex searches). Amazon typically edges out in perceived responsiveness. -
Product Pages and Information
Amazon excels with rich product detail pages: detailed descriptions, high-quality images, A+ content for brands, extensive customer reviews (often with helpful voting), Q&A sections, and strong personalization (“customers also bought”).
Walmart provides solid product information, clear shipping details, and good images, but reviews and additional content are usually less comprehensive. -
Personalization and Recommendations
Amazon’s AI-driven recommendations, “Frequently bought together,” and tailored suggestions are more advanced and accurate.
Walmart has been investing in AI for personalization (2025 updates), but it still lags behind Amazon in depth and relevance. -
Ads and Clutter
Both show sponsored/ads, but Amazon integrates them more cleanly (fewer intrusive pop-ups). Walmart sometimes has more noticeable promotional banners or pop-ups that can interrupt browsing. -
Checkout Process
Amazon’s one-click checkout (for Prime members) and streamlined flow remain industry-leading.
Walmart’s checkout is straightforward and supports options like in-store pickup or cash payment, but it generally feels less frictionless. -
User Feedback Summary (from forums like Reddit and reviews)
Many users describe Amazon’s desktop site as “nicer,” “smoother,” and more feature-rich.
Walmart.com is often praised for competitive pricing and in-store integration but criticized for being less user-friendly or having a dated feel.
Strengths Summary
Amazon.com strengths
- More polished and modern interface
- Superior search, recommendations, and product information
- Faster perceived performance
- Better for discovery and impulse/add-on purchases
Walmart.com strengths
- Clean focus on everyday low prices and clear shipping/pickup info
- Good integration with physical stores (e.g., easy in-store pickup)
- Less overwhelming for straightforward shopping
In 2025-2026, Amazon maintains a clear lead in desktop website experience for most users, especially those who value speed, depth of features, and seamless browsing. Walmart.com is a strong alternative (especially for price-focused shoppers or those who use Walmart+), and its online platform continues to close the gap through ongoing improvements.
References:
- Amazon vs Walmart: A Detailed Marketplace Comparison in 2024
- Battle of the UX: Amazon Vs. Walmart
- Walmart vs Amazon: E-Commerce Marketplace Battle
- Walmart Vs. Amazon: Who Wins The E-Commerce Battle In 2025?
- Reddit threads on r/amazonprime, r/unpopularopinion, and similar discussions (various user experiences shared in 2024-2025)