WeChat Moments MAU Data Remains Unclear

WeChat Moments MAU Data Remains Unclear | Generated by AI

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Question: How have WeChat Moments’ monthly active users trended in recent years?

Answer:

There is very limited publicly available data on WeChat Moments specific monthly active users (MAU) in recent years (2021–2026). Tencent does not regularly disclose dedicated MAU figures for Moments in its quarterly or annual reports, and no QuestMobile 2025 or 2026 reports publicly confirm a sharp decline (such as 37% from a 2021 peak) or provide updated MAU numbers for Moments.

The most commonly cited historical figure for Moments comes from older sources (around 2019), stating approximately 750 million daily active users (DAU), not MAU. This figure has been repeated in various 2025–2026 statistics compilations but appears unchanged and unupdated, suggesting no major official refresh has been released.

Key context and trends:

WeChat overall MAU (combined Weixin/WeChat) has grown steadily: ~1.27 billion in 2021 → ~1.31–1.34 billion in 2022–2023 → ~1.38 billion in 2024 → ~1.41 billion in 2025–2026 (per Tencent reports and third-party estimates like DemandSage, Business of Apps, and Statista).
Moments remains a core feature for photo/video/text sharing, but user behavior has shifted significantly toward more engaging formats like WeChat Channels (short videos, with hundreds of millions of DAU by 2021 and continued growth), Video Accounts, and Mini Programs.
Industry observations note a relative decline in traditional Moments posting/activity (e.g., fewer personal life updates, more ads/business content), driven by competition from short-video platforms (Douyin/TikTok) and internal features like Channels. However, this is qualitative or anecdotal—no quantified MAU drop (e.g., 37%) is supported in public QuestMobile or Tencent data from 2025–2026.
QuestMobile’s 2025 reports focus on overall mobile internet trends, WeChat ecosystem growth (e.g., Mini Programs at ~9+ billion MAU equivalents in usage), and rising stickiness from AI/short video, without highlighting a Moments-specific decline.
In summary, while Moments likely has stable or slowly declining engagement relative to WeChat’s total user base (due to format shifts), no concrete MAU time series exists publicly for recent years, and claims of a 37% drop from 2021 appear unsubstantiated.

References:

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